Whether you are looking for a specific marketing technique or for us to come up with a range of solutions to get the best results, we are best placed to offer you the advice and guidance needed.
"They are really easy people to work with because they listen and take the time to fully understand the brief."
Founder of Academy
of Service Excellence
- MARKET RESEARCH & STRATEGY WRITING
- We can write, manage and deliver your marketing plan, including a full marketing audit and marketing strategy. If you would like a short quick read eBook that details what is involved in an Opus 4 Marketing Strategy, contact us today.
- EMAIL MARKETING
- We send out over 100,000 emails a month for our clients. We can design, write the copy, deliver, track the emails and even follow them up for you. Providing you with a report that tells you all you need to know and what we do next. Whether you are after email marketing to support a particular campaign or a regular, scheduled newsletter, we can manage the whole process for you.
- We can develop and manage your PR strategy, including writing and distributing press releases and handling journalist relationships. Opus handle media relationships for most our clients and have placed with the likes of Sky News, The Daily Mail and the Guardian to name a few.
- SOCIAL MEDIA
- We handle social media accounts with tens of thousands of followers for multiple clients, making sure they are constantly engaging with their audience. We can manage the whole process for you across all your social media networks using tried and tested strategies to encourage engagement.
- PAY PER CLICK (PPC) ADVERTISING
- PPC is the quickest way to get up the search engine rankings and it is one of those techniques that are easy to set up but very difficult to master. Fortunately we are certified partners who have spent over £200,000 on Google Adwords PPC to date for clients generating over £1.4 million in sales.
- SEARCH ENGINE OPTIMISATION (SEO)
- In 2014, Advanced Web Ranking carried out a study that showed that 71% of searches on Google resulted in a click on the first page, with over 67% from the first 5 rankings alone. Page two click through rate was just over 5%. Put simply, you need to be on the first page on search engines to be able to capitalise on your marketplace. We can get you there with considered on-page and link building SEO strategies.
- EVENT MANAGEMENT
- Our team are highly skilled and hugely experienced in the field of event management. We have the team to source the venue, develop the marketing, sell the tickets and advertising, support on the day and even follow up.
- DIRECT MAIL
- What was seen as the least attractive marketing technique in the 90s because of its overuse, is now back in big way. Thanks to the benefits of online techniques, less money is being spent on direct mail (leaflets, letters, etc.). This means there is less junk mail coming through office doors which actually means there is now a chance people will read your material. We can write, design and deliver your direct mail for you, ensuring there are clever tracking methods.
- If you have a product or service that you want to market to the wider public in a fast and effective way, our ‘promotions’ techniques are for you. We have a wealth of contacts within all sorts of networks, affiliates programmes and newspapers/magazines that are looking for products and services to offer to their databases. We can match your products or services to the right platforms using promotions that will capture the imagination, very quickly and very successfully.
- TRADITIONAL MEDIA ADVERTISING
- On a month to month basis we manage radio, television, magazine and newspaper advertising for clients all over the world. We ensure we can get the best deal for you, we can write the copy and draw the storyboards. We manage the whole process for you, just tell us your budget and your ideal media outlet and we’ll do the rest!
- REFERRAL, RETENTION & LOYALTY STRATEGIES
- Creating a quality strategies for referral, retention and loyalty are an absolute must if you want to continue to tap in to your best marketplace, your existing clients. Strategies like these are a sure fire way of creating raving fans. Using our experience and proven success, we can develop these strategies for you.