Saniclad
Saniclad is a leading provider of hygienic wall cladding solutions, supplying industries like healthcare, food processing, and commercial kitchens. While they had a strong reputation in the industry, their online presence wasn’t delivering the results they wanted. That’s where Opus 4 Marketing came in.
The Challenge
When Saniclad first partnered with Opus 4 Marketing in 2018, their eCommerce sales sat at just £38,000 per year. Their website needed a refresh, they weren’t ranking well on search engines, and their digital marketing strategy wasn’t reaching the right audience. They wanted to scale their business but didn’t have the tools or strategy to make it happen.
Our Strategy
Saniclad signed up for Opus 4 Marketing’s Full-Service Marketing Department and eCommerce Marketing Package, meaning we acted as their dedicated marketing team. We focussed on:
Revamping Their Website & User Experience
- Complete website redesign for a smoother shopping experience
- Better product pages with clearer information and calls to action
- Optimised checkout process to reduce abandoned carts
Driving Traffic with SEO & Content
- Keyword research to get them ranking higher on Google
- New blog content and landing pages targeting key customer needs
- Ongoing SEO improvements to keep them ahead of competitors
Boosting Sales Through Ads & Social Media
- Google and Meta ad campaigns to drive targeted traffic
- Retargeting ads to bring back interested visitors
- Engaging social media content that aligned with their brand
Improving Customer Retention with Email Marketing
- Automated email sequences to nurture leads and encourage repeat purchases
- Personalised content based on customer behaviour
The Results
The impact was huge. In just a few years, Saniclad’s online sales grew from £38,000 to £1.226 million per year.
✅ Massive increase in website traffic and search rankings
✅ Higher conversion rates from both ads and organic traffic
✅ Stronger brand recognition within their industry
✅ A scalable marketing strategy that continues to drive growth
What This Means for You
Saniclad’s success story is proof that the right marketing strategy can completely transform a business. With a combination of website improvements, SEO, paid ads, and customer retention efforts, we helped them go from struggling with online sales to generating over £1M a year.
If your business is ready to grow, Opus 4 Marketing can help. Let’s chat about how we can take your marketing to the next level.
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