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PR & Comms

Turning a Caravan Park Restaurant into the Best Restaurant in the Country

Challenge

Signatures Restaurant in Conwy, North Wales is an unusual place. Situated on a lovely holiday park near the beach, it gets no regular footfall and is hidden behind gates, and yet it has an incredible chef, wonderful team and menu to die for. We were tasked with putting the restaurant on the map.

Method

We used our marketing comms and PR skills to change the perception of the restaurant as a caravan park eatery to a fine dining, special occasion restaurant for the whole local community. Thanks to the quality experience and incredible food we help establish its reputation. We featured the restaurant regularly local news, provided all the entry submissions for awards and continually connected with both Michelin and AA.

Opus 4 Marketing to make you smile

Outcome

The restaurant now has incredible reputation in North Wales. It has won several awards, including ‘Best Restaurant in Wales’ at the Wales Tourism Awards. Signatures now holds two AA Rosettes and is in the Michelin Guide every single year. It is no longer seen as a caravan park restaurant, it is more widely known than the park itself.

  • Featured in the Michelin Guide
  • Two AA Rosettes
  • Best Restaurant in Wales
  • Consistently fully Booked

Opus 4 manage the comms and PR for several clients across a variety of fields.

If you would like to discuss further examples of our PR and Comms work or engage with us regarding marketing, get in touch today.

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"I cannot say enough about the impact Opus 4 have had on our business. We are now known locally and nationally as the finest restaurant in North Wales."

Jimmy & Louise Williams - Executive Chef & Manager at Signatures Restaurant

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