How we think about things…

This is where you will find our latest thoughts, helpful articles and insider knowledge on all things marketing, web and design. We’d love to interact with you, so feel free to add your comments to any of our stories.

Should You Rebuild Your Website or Improve What You Have?

Written by Jack

Illustration of a team rebuilding and optimising a website, featuring website dashboards, analytics, content management elements, and workers collaborating on web development and performance improvements.

For many business owners, the question eventually arises: “Do we need a new website?” Perhaps your […]

Marketing Manager vs Marketing Agency: Which Is Better Value?

Written by Jack

Comparison graphic showing an in-house marketing manager versus a marketing agency, highlighting differences in expertise, costs, scalability, recruitment time, and business value.

For many growing businesses, there comes a point when marketing can no longer be handled alongside […]

How Much Should a Small Business Spend on Marketing?

Written by Jack

Marketing budget planning workspace showing a laptop with traffic and lead analytics, alongside a notebook illustrating digital marketing channels including SEO, social media, email marketing, content marketing, and lead generation.

One of the most common questions business owners ask is, “How much should I spend on […]

Marketing Metrics That Actually Matter (And the Ones You Can Ignore)

Written by Jack

Modern marketing offers access to more data than ever before. But more data doesn’t always lead […]

Why Most Marketing Strategies Fail (And How to Build One That Actually Works)

Written by Jack

Every business knows they “need a marketing strategy.” But in reality, most strategies either sit in […]