Openhouse Products
Openhouse Products is a specialist provider of custom-made, high-quality bags and medical equipment, supplying both B2B and B2C markets. Renowned for its innovation and craftsmanship, the company recognised the need to expand its digital presence. In 2018, Openhouse Products partnered with Opus 4 Marketing to launch and grow its eCommerce platform, aiming to enhance its digital reach and sales.
The Challenge
Before working with Opus 4 Marketing, Openhouse Products’ digital sales were a small fraction of their total revenue. They needed a strategy that would:
✅ Grow their online B2B and B2C sales
✅ Enhance user experience on their eCommerce platform
✅ Drive more organic and paid traffic to their website
✅ Engage their audience through targeted marketing and loyalty programs
Despite external challenges such as Covid-19 and Brexit, Openhouse Products remained committed to adapting to changing consumer behaviours. They needed a marketing strategy that would turn digital into a major revenue driver.
Our Strategy
By implementing Opus 4 Marketing’s Full-Service Marketing Department and eCommerce Marketing Package, Openhouse Products gained access to a comprehensive digital marketing strategy tailored to their unique needs.
- eCommerce Growth & Website Optimisation
- Launched an optimised, user-friendly eCommerce platform
- Enhanced the website’s UX and checkout process to improve conversions
- Integrated a streamlined ordering system for bespoke products
- SEO & Content Marketing
- Targeted keyword research to boost organic search rankings
- SEO-focused blog content and landing pages for high-converting topics
- Ongoing site optimisations to maintain strong visibility in search results
- Paid Advertising & Social Media Strategy
- Google and social media ad campaigns to drive traffic and conversions
- Retargeting strategies to bring customers back to complete purchases
- Regular, engaging social media content to increase brand awareness
- Email & Loyalty Marketing
- Built and maintained an email list of over 12,000 active contacts
- Launched an exclusive loyalty club, now boasting 6,000+ subscribers
- Personalised email campaigns with promotions, industry updates, and new product launches
The Results
The impact of this digital transformation has been extraordinary, with Openhouse Products experiencing:
📈 385% increase in eCommerce sales over four years
📈 B2B and B2C online sales now contributing over 5% of total revenue
📈 213% increase in products purchased annually
📈 212% increase in total orders placed
Setting the Standard in Digital Retail
Through a data-driven, customer-focused approach, Openhouse Products has successfully transformed its digital presence while maintaining its family business values. By combining traditional craftsmanship with innovative eCommerce strategies, the company has set a new benchmark for online retail in the North West.
If you’re looking to scale your online sales, refine your digital strategy, or boost brand engagement, Opus 4 Marketing is here to help.
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