From craftsmanship to clicks – the journey of a digitally empowered family business

At Opus 4, we have the privilege of partnering with businesses that embody passion, purpose, and potential. One such partner, Openhouse Products, recently claimed a major accolade – Retailers & E-Tailers (Small Business) WINNER at the North West Family Business Awards 2025, held at the iconic Titanic Hotel and Spa in Liverpool.

It was a proud moment not just for the Openhouse team, but for everyone who has contributed to their journey of growth; a journey we’ve been proud to support.

A Family Legacy, Digitally Reimagined

Based in Birkenhead and founded in 1992, Openhouse Products has long been a trusted name in custom-made medical bags and equipment. Their reputation for quality and innovation has always been strong, but they saw an opportunity to evolve further.

In 2018, they partnered with Opus 4 to transform their digital presence. From building a tailored eCommerce presence to implementing a comprehensive digital marketing strategy, Openhouse embraced transformation with confidence.

Award-Winning Impact

Their win in the Retailers & E-Tailers category is more than just a trophy; it’s a reflection of how successfully they’ve embraced digital innovation while staying true to their roots. Finalists in six different categories, including Manufacturing Excellence, The Green Award, and Digital Transformation, Openhouse demonstrated that evolution and tradition can work hand-in-hand.

Behind the scenes, a tailored digital strategy powered this transformation:

• A revamped eCommerce platform with seamless UX
• Data-driven SEO and paid ad campaigns
• Targeted email marketing and loyalty initiatives
• A 385% increase in eCommerce sales over four years

It’s no surprise they’re now considered a benchmark for digital retail in the region.

What Makes a Winner?

While awards celebrate outcomes, they’re ultimately about people. As Marketing and Sales Director Samantha Proctor shared, “We would like to thank our team here at Openhouse for their continued hard work and dedication… it was truly an honour!”.

And we couldn’t agree more. The team’s unwavering drive, paired with an openness to explore new channels and ideas, has made all the difference.

Partners in Progress

At Opus 4, we believe in long-term relationships that generate real results. Openhouse’s success is a powerful reminder that when creativity, clarity, and commitment meet, great things happen.

Congratulations again to the entire Openhouse team on this well-deserved recognition! We’re proud to be part of your story.